Nissan marketing [Archive] - FreshAlloy.com Forums

**DONOTDELETE**

02-08-2000, 06:43 AM

What's weird is when people talk about Honda and Toyota in the US, they don't mention Nissan even though Nissans are very comprable in quality. I wonder if Nissan's reputation's been tarnished with some clunkers in the past. Nissan is sometimes the ugly duckling compared to Toyota and Honda. Ithink Nissan is begning to shed some of this image with much more exciting cars...but the Z will be the one that breaks the camel's back?

mcervantes

02-08-2000, 06:54 AM

<BLOCKQUOTE><HR>Originally posted by Yak:
What's weird is when people talk about Honda and Toyota in the US, they don't mention Nissan even though Nissans are very comprable in quality.<HR></BLOCKQUOTE>

While the media doesn't seem to compare Nissan to the others in the quality aspect, the general public does. While they may not look at a Nissan when they want to buy a car, they still know Nissan has really good quality.

GTR

02-08-2000, 01:00 PM

i know a lot of people in the market for new cars lately, and when they ask for my opinion i try to lean them toward nissans. ive gotten a suprisingly high ammount of responses from them about how nissan's broke or that theyll go out of business.. though not true, it kinda does reflect the consumer's views on nissan.

**DONOTDELETE**

02-10-2000, 10:15 AM

I can't understand why Nissan is not regarded as equal with Toyota and Honda in the US. Where I live in New Zealand, Nissan Maxima outsells both Camry and Accord, even the Nissan Primera outsells Camry & Accord as well. Nissan is regarded as equal if not better than Toyota & Honda.

GTR

02-10-2000, 12:28 PM

anyone here ever see the movie gung ho?

**DONOTDELETE**

02-10-2000, 08:36 PM

<BLOCKQUOTE><HR>Originally posted by Nismo:
Educated US buyers probably do tend to place Nissan equal to (or even higher than) Toyota and Honda. But the average car buying public is a different story. Surely there must be a reason for Nissan's slightly less prestigious public image. Anyone know the history here?<HR></BLOCKQUOTE>

Quite honestly I think it had to do with the downmarket look of the 80s Sentras. Honda was doing a nice job with the Civis and Accords. Toyota was doing a decent job with the Corolla, Camry, and the Cressida.

2HD

02-11-2000, 11:12 AM

I don't understand it either. I always thought Nissan had more reliable cars. Don't they use better parts? I also see many old Maximas and Nissan trucks then any Toyota car even I own an 87 Maxima and it works just fine!

But about the marketing I think its just right. Finally. Interesting commerials with some fun music unlike those boring nosense Honda any Toyota commercials. This gives Nissan a young buyer image, especially the Xterra they should get some future buyers down the road.

Oh yeah did anyone see the new Maxima commercial?

[This message has been edited by 2HD (edited 02-11-2000).]

mcervantes

02-11-2000, 11:25 AM

<BLOCKQUOTE><HR>Originally posted by 2HD:
Oh yeah did anyone see the new Maxima commercial?<HR></BLOCKQUOTE>

Which one?? The one with shots of the engine and brags about the "Ten Best Engines" award or the one that show the Robots building the car and says, "Details overlooked: 0" ?? I like the second one the most. You're right~ I doubt we'll see a Camry with ads like that!

**DONOTDELETE**

02-11-2000, 03:02 PM

i like the new "driven" ads. the "enjoy the ride" ads and "dogs love trucks" ads were a little too feminine. the "driven" ads are more aggressive in how they are stressing performance and ruggedness (maxima and Xterra). I didn't understand the "dogs love trucks" ads, little childish in my opinion, kids aren't the ones buying trucks, men are. i think the "driven" ads can be successful if Nissan can stick with it for a few years kinda like Toyota with their "everyday" ads (i think "driven" is a better motto than "everyday", what do they mean by everyday anyway?) the "driven" ads also go well together with the bold new products nissan has been putting out.

2HD

02-11-2000, 03:20 PM

<BLOCKQUOTE><HR>Originally posted by mcervantes:
Which one?? The one with shots of the engine and brags about the "Ten Best Engines" award or the one that show the Robots building the car and says, "Details overlooked: 0" ?? I like the second one the most. You're right~ I doubt we'll see a Camry with ads like that!
<HR></BLOCKQUOTE>

I was talking about the one with the robots.
I never saw the one with the "Ten Best Engines"!

mcervantes

02-11-2000, 03:31 PM

The "ten best" ad shows shots of eninge cut-outs and the text says. "Horsepower increased: 17%," then, "Torque increased: 6%" and finally, "Bragging rights increased: 100%" It uses that "YEEEAAAOOOOWWW" music from "The Who"

I know this because I have it recorded. I know, I know, I'M A FREAK! http://forums.freshalloy.com/forum//images/icons/smile.gif

**DONOTDELETE**

02-11-2000, 03:43 PM

I think Nissan is going to feel some pain in the marketing area. Jason Vines, vice president of External Affairs at Nissan North America, just left for Ford Motor Co. where he will become their new VP of Communications. Jason was named an automotive All Star by Automotive News for his roll in US marketing efforts at Nissan.

- George

noelsaw

02-11-2000, 04:03 PM

<BLOCKQUOTE><HR>Originally posted by kngfling:
[B]I think Nissan is going to feel some pain in the marketing area. Jason Vines, vice president of External Affairs at Nissan North America, just left for Ford Motor Co. where he will become their new VP of Communications. Jason was named an automotive All Star by Automotive News for his roll in US marketing efforts at Nissan.
<HR></BLOCKQUOTE>

Wow! Jason Vines left? I couldn't find anything about it. What's your source?

**DONOTDELETE**

02-11-2000, 04:03 PM

The current "Driven" campaign is pretty cool, especially the maxima commercials. However, no one will ever, ever top the G.I. Joe or the birds chasing the maxima ads! As the the employee of a Nissan dealer, I can tell you that Nissan's reputation for quality is very much alive, and brand loyalty is still strong , especially with truck customers.

**DONOTDELETE**

02-11-2000, 04:17 PM

I saw that Maxima commercail today too, the music is really cool!

And of course theres that Maxima slidding in the desert scene at the end=)

mcervantes

02-11-2000, 04:31 PM

Conratulations kngfling! You beat both me and Noel to that story about Jason Vines leaving Nissan. http://forums.freshalloy.com/forum//images/icons/smile.gif I wonder if it'll have any effect on Nissan's comeback? Also, who could replace him???

**DONOTDELETE**

02-11-2000, 04:57 PM

<A HREF=http://biz.yahoo.com/prnews/000210/mi_ford_ne_1.html>The press release about Jason Vines departure</A>

- George

**DONOTDELETE**

02-11-2000, 05:28 PM

who cares about Jason Vines, as long as we got Jerry Heisenberg Nissans gonna be fine!

http://forums.freshalloy.com/forum//images/icons/grin.gif http://forums.freshalloy.com/forum//images/icons/grin.gif

noelsaw

02-11-2000, 05:48 PM

<BLOCKQUOTE><HR>Originally posted by mcervantes:
Conratulations kngfling! You beat both me and Noel to that story about Jason Vines leaving Nissan. http://forums.freshalloy.com/forum//images/icons/smile.gif I wonder if it'll have any effect on Nissan's comeback? Also, who could replace him???<HR></BLOCKQUOTE>

I got around to posting it in our News/Main menu.

As for who will hold up the fort, Jed Connelly (Nissan Division VP) will probably be the new mouth piece temporarily. He's been quoted in the past weeks more often probably due to Vines' pending departure.

I don't know if Nissan will hire anyone from the outside or promote from within.

**DONOTDELETE**

02-11-2000, 05:56 PM

Interesting article from auto.com

TOKYO, Feb 11 (Reuters) - Japan's Nissan Motor Co <7201.T> plans 10 new models for North America to reach an annual sales target there of one million vehicles, a Japanese financial daily reported on Friday.
Nissan, which has embarked on a massive three-year restructuring plan, aims to reach the one-million mark in the year ending March 31, 2003, the Nihon Keizai Shimbun said, citing company sources.

The target would mark a 40 percent increase from the 710,000 vehicles Nissan estimates it will sell in North America through this March, it said.

Among the 10 new cars planned are a redesigned Sentra sedan, produced in Mexico, and a Pathfinder sports utility with a 3,500 cc engine, it said.

Nissan plans to remodel its U.S.-made Altima sedan between fiscal 2001 and 2002 and start exporting from Japan new versions of the Q45 and Z Car as well as a new sports sedan, code-named XVL, the paper said.

Nissan embarked on a drastic restructuring in October, cutting 20,000 jobs and radically reforming its supply system.

Improved performance in the North American market is one of the keys to the Nissan's economic revival.

Nissan's North American operations posted an 80 billion yen ($733.9 million) net loss in the year to March 31, 1997. It expects to record 35 billion yen in operating profit in the current year, the paper reported.

A Nissan spokesman said the company wanted to push into North America but could not comment on the one million target or the 10 new models mentioned in the paper.
($1=109 yen)

[This message has been edited by Fairlady Z (edited 02-11-2000).]

**DONOTDELETE**

02-11-2000, 05:57 PM

BTW I'm R34, just changed my name!!!!!!

Late http://forums.freshalloy.com/forum//images/icons/grin.gif http://forums.freshalloy.com/forum//images/icons/grin.gif http://forums.freshalloy.com/forum//images/icons/grin.gif

noelsaw

02-11-2000, 06:20 PM

<BLOCKQUOTE><HR>Originally posted by R34:
who cares about Jason Vines, as long as we got Jerry Heisenberg Nissans gonna be fine!

http://forums.freshalloy.com/forum//images/icons/grin.gif http://forums.freshalloy.com/forum//images/icons/grin.gif<HR></BLOCKQUOTE>

Hirshberg... :-)

**DONOTDELETE**

02-12-2000, 06:21 AM

nevermind http://forums.freshalloy.com/forum//images/icons/smile.gif

'97 S14 SE Turbo

02-12-2000, 06:23 AM

One car. '87 Stanza wagon or Axxess van. Nissan lost millons of dollars in claims due to faulty fuel injectors that leak and causes engine bay fires!!!

<BLOCKQUOTE><HR>Originally posted by Nismo:
Educated US buyers probably do tend to place Nissan equal to (or even higher than) Toyota and Honda. But the average car buying public is a different story. Surely there must be a reason for Nissan's slightly less prestigious public image. Anyone know the history here?<HR></BLOCKQUOTE>

GTR

02-12-2000, 10:35 AM

Maybe they all saw Gung Ho.

**DONOTDELETE**

02-12-2000, 12:17 PM

<BLOCKQUOTE><HR>Originally posted by '97 S14 SE Turbo:

One car. '87 Stanza wagon or Axxess van. Nissan lost millons of dollars in claims due to faulty fuel injectors that leak and causes engine bay fires!!!

<HR></BLOCKQUOTE>

Wow! I've never heard of that fiasco. I just keep hearing about how GM or Ford is recalling vehicles with faulty door locks or gas tanks, etc. I think Nissan's quality level has improved quite abit in the early 90s to now.

**DONOTDELETE**

02-12-2000, 12:18 PM

<BLOCKQUOTE><HR>Originally posted by nsuguy:
i like the new "driven" ads. the "enjoy the ride" ads and "dogs love trucks" ads were a little too feminine. the "driven" ads are more aggressive in how they are stressing performance and ruggedness (maxima and Xterra). I didn't understand the "dogs love trucks" ads, little childish in my opinion, kids aren't the ones buying trucks, men are. i think the "driven" ads can be successful if Nissan can stick with it for a few years kinda like Toyota with their "everyday" ads (i think "driven" is a better motto than "everyday", what do they mean by everyday anyway?) the "driven" ads also go well together with the bold new products nissan has been putting out. <HR></BLOCKQUOTE>

The old "Enjoy the Ride" and "Dogs love Trucks" were indeed to playful and not agressive. It was almost like they were saying to be happy with what they gave you (kinda boring cars and trucks).

mcervantes

02-16-2000, 07:43 PM

We could get our first view of the new Sentra ads tomorrow [the 17th] at 4:00pm [pst] on the USA network. They will be broadcasting coverage of the Nissan Open golf tournament. Last year they previewed the Xterra with ads that looked nothing like the ads they show now. So, if you can bear to watch golf (hey, I live in Palm Springs. I LIVE IN IT http://forums.freshalloy.com/forum//images/icons/frown.gif) check it out.

Mike Cervantes

[This message has been edited by mcervantes (edited 02-18-2000).]

mcervantes

02-18-2000, 08:06 AM

<BLOCKQUOTE><HR>Originally posted by Nismo:
Any word yet on the new Sentra ads?<HR></BLOCKQUOTE>

Nope. They're only playing the two newer Maxima ads. I guess that Nissan will wait till the launch on friday [25th]. The Open continues today on USA at 4:00pm if you can stand to stay awake. Man it's boring!!!

Mike Cervantes

Path&Max

02-19-2000, 04:32 AM

Nissan has fixed one major problem with their advertising. They are finnaly starting to show the cars!! Remember the ken and barbie commercials you never saw the car. The key to advertising is picture the prettiest models of each car and show it long enough so it sticks in peoples minds.

I really believe if Nissan has a mass media blitz with the new sentra and the pathfinders bigger engine you are gonna to continue to see increased sales figures. http://forums.freshalloy.com/forum//images/icons/grin.gif

**DONOTDELETE**

02-19-2000, 06:58 AM

I think the enjoy the ride campagin was pretty cool, although it doesn't stir the same excitement like the Driven ads do.

The Maxima commercials just pumps my adrendline up everytime I watch it!

[This message has been edited by Fairlady Z (edited 02-19-2000).]

tbear

02-19-2000, 04:29 PM

By the way, I got Sentra CD from Nissan,
it has interactive multimedia, screen saver,
and 10 songs which can be played by ordinary
CD player. I think it's a pretty neat idea
of Nissan.

I'm getting more and more excited on Nissan's
future in North America

The_Chosen_One

07-01-2001, 03:58 AM

Sorry I couldn't locate the post dealing with commercials, so I revived this one. I need your .02 on this one: With all the fuss about the 0-60 claims of the Q45 set aside, does anybody see a problem with the new Q's advertising? I DO! I see two commercials/ads alone concentrating on the new rearview/back up camera? Why base a car that is so revolutionary and high-tech like the new Q, so heavily around something as minor as that. Sure it's a good thing to have on any car, but to build and entire ad around it is a little too much. Why not concentrate on the sweet a$$ system all the testers loved, or the comfortable interior and controls? I feel Infiniti is still not quite on track yet as far as the new Q, but I know they will get it right soon. I hope the G35 is not as "marketably" disapointing.

SHIFT_6speeds

07-01-2001, 06:20 AM

<BLOCKQUOTE><HR>Originally posted by BlaxicanYIIK:
Sorry I couldn't locate the post dealing with commercials, so I revived this one. I need your .02 on this one: With all the fuss about the 0-60 claims of the Q45 set aside, does anybody see a problem with the new Q's advertising? I DO! I see two commercials/ads alone concentrating on the new rearview/back up camera? Why base a car that is so revolutionary and high-tech like the new Q, so heavily around something as minor as that. Sure it's a good thing to have on any car, but to build and entire ad around it is a little too much. Why not concentrate on the sweet a$$ system all the testers loved, or the comfortable interior and controls? I feel Infiniti is still not quite on track yet as far as the new Q, but I know they will get it right soon. I hope the G35 is not as "marketably" disapointing.<HR></BLOCKQUOTE>

I agree...

A car that is to be PERFORMANCE Luxury to have print ads with a friggin Parrot and an eye chart behind the car for it's rear view camera? How Campy and lame. This is not serious advertising or marketing.

Infiniti is so lost in it's mission...and people sence this...this is a problem and it is hurting sales.

Nissan division has great advertising.

But they too need to get on the ball and do teaser ads for upcoming vehicles before they are actually released. Start touting the SE-R and Altima NOW in print and television ads. The meadia needs to be bombarded to let the general Public know that Nissan is kicking some ass...

[This message has been edited by SentraSE-Rman (edited 07-01-2001).]

**DONOTDELETE**

07-01-2001, 11:54 AM

<BLOCKQUOTE><HR>Originally posted by SentraSE-Rman:
I agree...
...
But they too need to get on the ball and do teaser ads for upcoming vehicles before they are actually released. Start touting the SE-R and Altima NOW in print and television ads. The meadia needs to be bombarded to let the general Public know that Nissan is kicking some ass...

[This message has been edited by SentraSE-Rman (edited 07-01-2001).]<HR></BLOCKQUOTE>

Yup! I think Nissan should start teasers ads on the Altima and SE-R too, kinda like the one Acura does on the RSX where it says "coming soon..." or the one Audi did a while ago on their Allroad where it showed some shots of the car and then it told you to go to their website for more info. Then a few weeks later they did a follow up and a full-length "non-teaser" type commercial. Nissan should start doing this so that potential Camry/Accord and Civic Si/Protege 5 buyers will stop in their tracks and reconsider.

Just my 02...

2HD

07-01-2001, 02:53 PM

<BLOCKQUOTE><HR>Originally posted by Blazin-Red-GTR:

Yup! I think Nissan should start teasers ads on the Altima and SE-R too, kinda like the one Acura does on the RSX where it says "coming soon..." or the one Audi did a while ago on their Allroad where it showed some shots of the car and then it told you to go to their website for more info. Then a few weeks later they did a follow up and a full-length "non-teaser" type commercial. Nissan should start doing this so that potential Camry/Accord and Civic Si/Protege 5 buyers will stop in their tracks and reconsider.

Just my 02...<HR></BLOCKQUOTE>

True! Mazda even did the same thing with the Tribute or was it the Protege 5? One or both of those anywayz.

**DONOTDELETE**

07-01-2001, 03:41 PM

Good cars sell good cars. flashy commercials are just flashy commercials. i watch the maxima commercial as it chases the sunset, are more people buying maximas, naa. still buying accords and camrys. build bland styled cars(timeless designs) that are reliable and they will sell. build bland cars that are powerful and reliable like the rsx and they will sell more. build bland cars that are powerful reliable and affordable like the civic si and they will sell even more. build cars in mexico and they will sell but things will be falling off, rattling, breaking, and causing headaches.

Gauis_Caligula

07-01-2001, 07:41 PM

"Nissan Driven" is a sharp and power-packed slogan... very good. As for Infiniti, their marketing team needs a swift kick in the ass.

**DONOTDELETE**

07-02-2001, 02:27 PM

I like Driven a lot more than enjoy the ride. The 'enjoy the ride' theme seemed a little too Toyota like; but anyway Driven seems more aggresive and represents Nissan heritage and performance cars.

WE NEED NISMO in NA!!

culalty

07-05-2001, 11:21 AM

Nissan is straight kick ass, and it will stay as long as they can fix that prejudice problem thats in the news about the financing.

**DONOTDELETE**

07-05-2001, 09:27 PM

It's not even like the "Driven" thing hasn't been done before... Nissans ooooooold commercials (260, 280Z and some Z31 commercials I think) all featured the "Driven" logo, it's good but I still think they need something with a little more "oomph"

hiwayman17

07-08-2001, 05:58 AM

Nissan has a current advertising campaign???

**DONOTDELETE**

07-08-2001, 07:56 AM

I like BMW's 'ultimate driving machine', and Lexi's 'passionate/relentless pursuit of perfection'. They not only portray the image, but also set a goal for the engineers and design studios to achieve. I even like Mazda's 'zum zum' and toyota's 'everyday people' better than Nissan's/Infiniti's. Nissan needs something in that nature. I still don't understand the 'driven' concept, and 'enjoy the drive' doesn't carry much passion. Maybe something like 'mind, body and soul'..

Nizzan

07-08-2001, 09:50 PM

I like the new Sentra commercial where the two crash test dummies are fighting over it. The first time I saw it I started laughing.

**DONOTDELETE**

07-08-2001, 09:55 PM

What about..."The passion of performance, the beauty of design. Nissan."

[This message has been edited by Blazin-Red-GTR (edited 07-11-2001).]

**DONOTDELETE**

07-10-2001, 11:06 AM

<BLOCKQUOTE><HR>Originally posted by Nizzan:
I like the new Sentra commercial where the two crash test dummies are fighting over it. The first time I saw it I started laughing.<HR></BLOCKQUOTE>

Yeah i saw that one. They need more ads like that.

I for one am glad INFINITI droped the "Own one and you'll understand" thing and went to "Accellerating the Future" Now if only Nissan can get ride of that "Driven" thing and go with "Art (hear the car reving) In Motion" that would be nice.

**DONOTDELETE**

07-10-2001, 04:01 PM

i like the new celica commercials. they have a red celica with the action package parked on the side of the road in a neighborhood. then u see this old man walking down the street and he yells at the car, "SLOW DOWN" blabla. the other one has instead of the old man, a patrolman on his motorcycle. the cop gets on his loud speaker as he's driving down the street and says, "celica pull over". he stops right next to the parked car, looks in the window and sees no one is inside and drives away. both those cracked me up, but toyota has a sporty looking car to back those up.

Gauis_Caligula

07-10-2001, 05:03 PM

The_Chosen_One

07-10-2001, 08:13 PM

<BLOCKQUOTE><HR>Originally posted by wowzers:
i like the new celica commercials. they have a red celica with the action package parked on the side of the road in a neighborhood. then u see this old man walking down the street and he yells at the car, "SLOW DOWN" blabla. the other one has instead of the old man, a patrolman on his motorcycle. the cop gets on his loud speaker as he's driving down the street and says, "celica pull over". he stops right next to the parked car, looks in the window and sees no one is inside and drives away. both those cracked me up, but toyota has a sporty looking car to back those up.<HR></BLOCKQUOTE>

Those are two of the dumbest commercials I have ever seen...Sorry.

07-13-2001, 02:14 PM

<BLOCKQUOTE><HR>Originally posted by David Burnette:
The current "Driven" campaign is pretty cool, especially the maxima commercials. However, no one will ever, ever top the G.I. Joe or the birds chasing the maxima ads! As the the employee of a Nissan dealer, I can tell you that Nissan's reputation for quality is very much alive, and brand loyalty is still strong , especially with truck customers.<HR></BLOCKQUOTE>

brand loyalty is VERY strong in my family.. 87 maxima, 96 quest, 00 altima, 01 sentra, and pops is looking at the 02 altima...

not to mention a pair of 01 sentra SEs that my cousins drive....