2001 QX4 Commercials

[2HD]

I just saw a QX4 commercial this morning I was surprised to see them appear so early. To me it was not as good or dramatic as the 2000 I30 commercials but it was simple and well done showing a new Infiniti.

Watch out Lexus http://forums.freshalloy.com/forum//images/icons/smile.gif

[mcervantes]

We're working on a quick write-up for the ads and will try to post it soon.

I think one of the reasons for Infiniti's problems was a lack of t.v. advertising. Now that the QX4 has the VQ35 in it, I hope they keep up the marketing.
Can't wait to see the sales figures for April.....

mikecervantes

[**DONOTDELETE**]

I saw it last night, kinda simple but elegant.

[**DONOTDELETE**]

Is it me or doe the new alloy wheels on the new QX4 look really ugly? The old ones looked a lot more epxensive. The new ones look like they came off a Hot Wheels.

[GTR]

i personally dont like 3-spokes to begin with, but the qx4's just worked. the new ones resemble what a riceboy might put on a cavalier or neon.

[**DONOTDELETE**]

<BLOCKQUOTE><font size="1" face="Verdana, Arial[/img]quote:</font><HR>Originally posted by GTR:
i personally dont like 3-spokes to begin with, but the qx4's just worked. the new ones resemble what a riceboy might put on a cavalier or neon.<HR></BLOCKQUOTE>

well, try range rover. The range rover have the exact same design on their wheels. Mr. Neon.

[2HD]

I found an article about the New QX4 and I30 commercials.

Infiniti Ad Campaign for New QX4, I30 Makes Splash
28 April 2000

Infiniti Ad Campaign for New QX4, I30 Makes Splash
GARDENA, Calif., April 28 Nissan North America, Inc. has
called on thunder, lightning and a big splash in a new ad campaign supporting
the launch of the latest Infiniti QX4 luxury sport-utility vehicle and the
division's performance-oriented I30 sedan. The campaign was launched during
the New York Auto Show last week.
"The theme of the campaign is of natural phenomena: water, clouds, the
shade of a tree and lightning," says Tom Orbe, Vice President and General
Manager, Infiniti Division. "Infiniti's luxury, comfort and performance are
natural phenomena as well. This campaign perfectly demonstrates that."
The first of five spots -- three of which highlight features of the more
powerful QX4 -- began airing in late March and continues in rotation
throughout the spring. Sophisticated computer enhancement created for the
spots provides unforgettable and compelling images that maintain Infiniti's
position as a company of vision.
The introductory piece, entitled "Balance," is now airing. It speaks of
the revised QX4's significant power boost (240 horsepower, more than any
competing six-cylinder engine on the market) while also focusing upon the
vehicle's spacious interior with standard leather seating surfaces. The QX4
personifies "The beauty of a machine in balance."
The second spot is a digital marvel called "Wake." "Wake" opens with an
overhead shot of the QX4 walking on water. It crosses a watery scene so
rapidly that it outruns its wake, which enters the field of vision moments
later. The voiceover, "Leave the city behind. Leave everything behind"
simply and eloquently points to the vehicle's all-new engine.
"Simply put, we think 'Wake' leaves other ad campaigns in its wake," says
Orbe. "Wake" begins airing May 22.
Performance is also subtly alluded to in the I30's "Lightning" spot. The
opening image is of the new I30 at speed, approaching the camera. As the
narrator describes briefly some of the engineering concepts that contribute to
the I30's power, the car whizzes by as lightning in the background slows to a
crawl. "Lightning" is currently in rotation.
The I30's "Tree Shade" piece displays the car winding along a curvy road.
When it passes through the shade of a tree, the shade envelops the car then
keeps the car in shade as it pulls far beyond the scene. A standard automatic
rear sun screen is the focus of the message, attesting to the luxury details
of the latest I30. This spot is scheduled to air beginning June 19.
"Clouds" is the final QX4 spot and depicts the rugged yet comfortable SUV
climbing through the clouds. The vehicle's suspension characteristics
-- separate systems for the vehicle, the engine and even the Bose CD changer
-- are touted.

[GTR]

<BLOCKQUOTE><font size="1" face="Verdana, Arial[/img]quote:</font><HR>Originally posted by racezx9:
well, try range rover. The range rover have the exact same design on their wheels. Mr. Neon.

<HR></BLOCKQUOTE>

what a difference a month makes.. took me that long to get used to the rear of the 2000 maxima. ive had the picture of the qx4 that infiniti sent me in the mail on my binder. could be the fact that looking at the rims are more interesting than my spanish teacher, but those rims dont look too bad.

[2HD]

I just saw the new QX4 commercial, the one called "wake". This new one was great. It starts out with the QX4 running on water and then theres a giant wave right behind it. It's so fast that it out runs the wave, but the best part was the end where the QX4 slows down and goes into reverse, which makes you think "what happened to the wave?" Then the wave comes back and splashes right onto the screen.

If Infiniti keeps this up they just might do better than Nissan as a brand even in the short run. Infiniti has never advertised like this before, so people aren't very familiar with the brand or its image. They are doing great so far.

[**DONOTDELETE**]

OMG I NEED THAT SONG FOR THE I30 COMMERCIAL THE ONE THAT YOU WERE TALKING ABOUT AT THE END OF YOUR MESSAGE. I LOVE THAT SONG AND I WANT TO KNOW WHO PLAYS IT. PLEASE LET ME KNOW.

thanks,
kittenin

<BLOCKQUOTE><font size="1" face="Verdana, Arial[/img]quote:</font><HR>Originally posted by 2HD:
I found an article about the New QX4 and I30 commercials.

Infiniti Ad Campaign for New QX4, I30 Makes Splash
28 April 2000

Infiniti Ad Campaign for New QX4, I30 Makes Splash
GARDENA, Calif., April 28 Nissan North America, Inc. has
called on thunder, lightning and a big splash in a new ad campaign supporting
the launch of the latest Infiniti QX4 luxury sport-utility vehicle and the
division's performance-oriented I30 sedan. The campaign was launched during
the New York Auto Show last week.
"The theme of the campaign is of natural phenomena: water, clouds, the
shade of a tree and lightning," says Tom Orbe, Vice President and General
Manager, Infiniti Division. "Infiniti's luxury, comfort and performance are
natural phenomena as well. This campaign perfectly demonstrates that."
The first of five spots -- three of which highlight features of the more
powerful QX4 -- began airing in late March and continues in rotation
throughout the spring. Sophisticated computer enhancement created for the
spots provides unforgettable and compelling images that maintain Infiniti's
position as a company of vision.
The introductory piece, entitled "Balance," is now airing. It speaks of
the revised QX4's significant power boost (240 horsepower, more than any
competing six-cylinder engine on the market) while also focusing upon the
vehicle's spacious interior with standard leather seating surfaces. The QX4
personifies "The beauty of a machine in balance."
The second spot is a digital marvel called "Wake." "Wake" opens with an
overhead shot of the QX4 walking on water. It crosses a watery scene so
rapidly that it outruns its wake, which enters the field of vision moments
later. The voiceover, "Leave the city behind. Leave everything behind"
simply and eloquently points to the vehicle's all-new engine.
"Simply put, we think 'Wake' leaves other ad campaigns in its wake," says
Orbe. "Wake" begins airing May 22.
Performance is also subtly alluded to in the I30's "Lightning" spot. The
opening image is of the new I30 at speed, approaching the camera. As the
narrator describes briefly some of the engineering concepts that contribute to
the I30's power, the car whizzes by as lightning in the background slows to a
crawl. "Lightning" is currently in rotation.
The I30's "Tree Shade" piece displays the car winding along a curvy road.
When it passes through the shade of a tree, the shade envelops the car then
keeps the car in shade as it pulls far beyond the scene. A standard automatic
rear sun screen is the focus of the message, attesting to the luxury details
of the latest I30. This spot is scheduled to air beginning June 19.
"Clouds" is the final QX4 spot and depicts the rugged yet comfortable SUV
climbing through the clouds. The vehicle's suspension characteristics
-- separate systems for the vehicle, the engine and even the Bose CD changer
-- are touted.<HR></BLOCKQUOTE>