PDA

View Full Version : I30t Commercial


thearabian
04-27-2000, 03:48 PM
I dont know if this commercial has existed but i saw it for the 1st time today (NBC Los Angeles, 6:15PM during Frasier)
Its a Night shot with the I30 sprinting in a the salt flats with mountains in the background. During all this we see sporadic lightning, really cool touch. Note that this commercial is totally unlike the Max commercial.
Unlike the previous "raindrop" I30 commercial, this looks like its preformance oriented and infact i glimpsed a view of the little "t" next to "I30"
Comments?

**DONOTDELETE**
04-27-2000, 04:15 PM
I loved the raindrop one and its music!!!!!! Last time saw it-during world series http://forums.freshalloy.com/forum//images/icons/cool.gif

Haven't seen the one you are talking about yet.

noelsaw
04-27-2000, 04:15 PM
<BLOCKQUOTE><font size="1" face="Verdana, Arial[/img]quote:</font><HR>Originally posted by thearabian:
I dont know if this commercial has existed but i saw it for the 1st time today (NBC Los Angeles, 6:15PM during Frasier)
Its a Night shot with the I30 sprinting in a the salt flats with mountains in the background. During all this we see sporadic lightning, really cool touch. Note that this commercial is totally unlike the Max commercial.
Unlike the previous "raindrop" I30 commercial, this looks like its preformance oriented and infact i glimpsed a view of the little "t" next to "I30"
Comments?<HR></BLOCKQUOTE>

That's the new one. I also liked the previous pouring rain commercials. Can't wait to see the new Q...but that will be a while. http://forums.freshalloy.com/forum//images/icons/frown.gif

2HD
04-28-2000, 11:00 AM
I like the I30 commericials too. Their very dramatic, almost makes you cry http://forums.freshalloy.com/forum//images/icons/grin.gif Whats the name of that song they play anyways?

2HD
05-02-2000, 04:03 PM
It's been about 5 days an I haven't seen that I30t commercial yet. Is it a commercial for selected regions or is it national?

thearabian
05-02-2000, 06:23 PM
<BLOCKQUOTE><font size="1" face="Verdana, Arial[/img]quote:</font><HR>Originally posted by 2HD:
It's been about 5 days an I haven't seen that I30t commercial yet. Is it a commercial for selected regions or is it national?<HR></BLOCKQUOTE>

Well, i saw the commercial on NBC (Los Angeles) during Frasier, which means Infinity payed (relatively) big money for the spot. Maybe this means they will air the commercial more often and on every channel. Like some kind of new insurgance (if i may use that word).

thearabian
05-02-2000, 06:25 PM
Oh by the way, i saw the commercial again but the little "t" next to I30 must have been my imagination the 1st time... (wishful thinking i guess)

2HD
05-05-2000, 02:36 PM
I found an article about the New QX4 and I30 commercials.

Infiniti Ad Campaign for New QX4, I30 Makes Splash
28 April 2000

Infiniti Ad Campaign for New QX4, I30 Makes Splash
GARDENA, Calif., April 28 Nissan North America, Inc. has
called on thunder, lightning and a big splash in a new ad campaign supporting
the launch of the latest Infiniti QX4 luxury sport-utility vehicle and the
division's performance-oriented I30 sedan. The campaign was launched during
the New York Auto Show last week.
"The theme of the campaign is of natural phenomena: water, clouds, the
shade of a tree and lightning," says Tom Orbe, Vice President and General
Manager, Infiniti Division. "Infiniti's luxury, comfort and performance are
natural phenomena as well. This campaign perfectly demonstrates that."
The first of five spots -- three of which highlight features of the more
powerful QX4 -- began airing in late March and continues in rotation
throughout the spring. Sophisticated computer enhancement created for the
spots provides unforgettable and compelling images that maintain Infiniti's
position as a company of vision.
The introductory piece, entitled "Balance," is now airing. It speaks of
the revised QX4's significant power boost (240 horsepower, more than any
competing six-cylinder engine on the market) while also focusing upon the
vehicle's spacious interior with standard leather seating surfaces. The QX4
personifies "The beauty of a machine in balance."
The second spot is a digital marvel called "Wake." "Wake" opens with an
overhead shot of the QX4 walking on water. It crosses a watery scene so
rapidly that it outruns its wake, which enters the field of vision moments
later. The voiceover, "Leave the city behind. Leave everything behind"
simply and eloquently points to the vehicle's all-new engine.
"Simply put, we think 'Wake' leaves other ad campaigns in its wake," says
Orbe. "Wake" begins airing May 22.
Performance is also subtly alluded to in the I30's "Lightning" spot. The
opening image is of the new I30 at speed, approaching the camera. As the
narrator describes briefly some of the engineering concepts that contribute to
the I30's power, the car whizzes by as lightning in the background slows to a
crawl. "Lightning" is currently in rotation.
The I30's "Tree Shade" piece displays the car winding along a curvy road.
When it passes through the shade of a tree, the shade envelops the car then
keeps the car in shade as it pulls far beyond the scene. A standard automatic
rear sun screen is the focus of the message, attesting to the luxury details
of the latest I30. This spot is scheduled to air beginning June 19.
"Clouds" is the final QX4 spot and depicts the rugged yet comfortable SUV
climbing through the clouds. The vehicle's suspension characteristics
-- separate systems for the vehicle, the engine and even the Bose CD changer
-- are touted.

2HD
05-25-2000, 04:07 PM
I just saw the new I30 commercial a few days ago. Very nice I must say, It really showed a side of the I30 that I never saw before. I actually saw as the I30 as a performance sedan. Now all it needs is a stick.

If infiniti keeps up commercials like this and if they keep on adding the class leading horsepower, they might be side by side with BMW and even better they'll have unique cars with style too.

Deadpool
05-28-2000, 04:12 PM
i know this is off the topic but i think that the navigation system poping out from the center in I30 looks very cool. http://forums.freshalloy.com/forum/images/icons/grin.gif