Future of the Mercury brand

[**DONOTDELETE**]

New Mercury Motto: Drive For Excitement

This is what should do to get Mercury in the US and Canadian mainstream. Make the brand into a Luxury/Sport brand. Design vehicles to attract teens, young adults, and families. Offer Options such Xenon headlights, navigation, MP3 player, and etc. Make the interior of Mercury vehicles different from there Ford counterparts. The new Mercury line-up could start-off with a freshened Mountaineer with a redesigned interior and updated exterior styling and the new Mondeo. Then the line-up would start shaping. The Cougar, Grand Marquis, Sable, and Villager will be dropped.

CAR'S
MC-4= hardtop luxury convertible/coupe
Ka= subcompact 3d hatch and StreetKa roadster
ME(Fiesta)= compact 3d & 5d hatchback
Mondeo= midsize sport saloon, hatchback, and estate
Zephyr(Sable replacement)= midsize luxury saloon,estate, & coupe
Monclair= fullsize luxury saloon
http://www.yenifordmondeo.com/galeri/Mondeo68_b.jpg http://www.yenifordmondeo.com/galeri/mondeo_wagon04_b.jpg http://www.yenifordmondeo.com/galeri/706final_b.jpg

Mariner= Mini-Van

SUV'S
Compass= mini SUV
Mountaineer= midsize SUV
Monterey= fullsize SUV

[ 05-03-2002, 04:19 PM: Message edited by: HaleRaider5 ]

[GroovinGTR]

The problem w/ Mercury is that it doesn't have a place. Ford is mainstream, Lincoln is upscale, Mercury = ????? Not performance, Ford has that. And with Ford going upscale slightly w/ the T-Bird and new family sedan Passat-clone, Mercury has little room. Ford's structure was so similar to Chrysler it's scary. Chrysler had three brands, one more upscale, one more mainstream w/ performance, and one brand in the middle with nothing, the recently deceased Plymouth. Chrysler and Plymouth dealers were always together, Lincoln and Mercury dealers are always together. With Chrysler finally turning a profit, the restructuring obviously working despite the German control.

Ford's bigger problem is Lincoln, which is also is on the decline. Lincoln needs a model slotted below the LS to increase sales to compete in the 3-series category. And with Ford owning Lincoln, Jag, and Volvo, does it really need another semi-premium brand name. And Ford is not in the best place itself - the models you mentioned would help it more than Mercury.

[thearabian]

what about the maruader, that's hot enough for me!

[GroovinGTR]

Originally posted by thearabian:
what about the maruader, that's hot enough for me!<font size="2" face="Verdana, Arial[/img]Too little too late. Another erie resemblance to Plymouth. Last model was a hot rod images/icons/shocked.gif

[SilverSleeper]

How can anyone really cares what happens to Ford, I live in NY and Ford vehicles are rentals, limos, yellow taxis, police vehicles, company cars or work trucks like emt and buses.

The ones I see as personel use are Expeditions/Navigators, Explorers the 2002 ones look plan and boring, any other I can pretty much count

The only reason F series truck sell so much is cause their only competition is Chevy and Dodge, Ford out numbers them with a ton more trucks on the lots.

Let Mercury vanish into thin air and nobody will care, Mazda is going downhill and is pretty much another Ford vehicle with a different emblem, so far Volvo seems like they won't be mess up with Ford parts, Jaquar is another Ford in disquise and their cars are starting to shadow Lincoln, I guess now I can sit back and watch Ford destroy Land Rover and who the hell know what they are gonna do to Aston Martin.

Basically Ford sucks and makes vehicles to fall apart fast, in 97 I flipped my 96 Eddie Bauer Explorer over and it was practially still new and felt like it was aging to fast, the truck almost killed me and Im not shocked cause some of the Ford products do horrible in the accidents I've seen.

Ford is losing too much market in the US, imagine if they made a vehicle as good as the Japanese the whole US would be driving American cars, it was always drive American now it's drive Japanese

[SilverSleeper]

The truck flipped due to the Firestone tires, it should of never flipped but it went completely sideways at 80, the roof did not even hold it's form sort of look like it had the top chopped, why I was asleep for 3 days.

If you ask me Ford is in it for complete profit and does not care about the customers, sure all companies want profit but your customers carry you don't she it on them.

Your right about the Chevy Silverado, I know where I live most of the work trucks such as construction or Landscapers use Fords cause they already have all the equipment on them at the dealer, but chevy is starting to do the same, and hopefully Toyota and Nissan will make good fullsize trucks.

I would like to see Ford fold and go under, Chevy/GM are getting better but still are not where they should be if you ask previous owners about their cars, and Chrysler should be fine once their cars are basically Mercedes Benz's with Chrysler designed bodys

[SilverSleeper]

Just felt I would add that their is an Expedition that is sitting at the body shop, looks like it hit a wall at 100mph, the truck is folded in half I hope the driver and passenger where able to walk away.

[jaje]

Originally posted by SilverSleeper:
Basically Ford sucks and makes vehicles to fall apart fast, in 97 I flipped my 96 Eddie Bauer Explorer over and it was practially still new and felt like it was aging to fast, the truck almost killed me and Im not shocked cause some of the Ford products do horrible in the accidents I've seen.<font size="2" face="Verdana, Arial[/img]we had family friends who died in a pinto years/years ago...so we feel your pain...ford execs are basically protected murderers...basically you put your life at risk driving one of their products...we rented a focus and i was trying to accelerate through an intersection yielding to traffic and the car died as soon as i got out in the middle...i threw it in neutral and coasted onto the median and restarted it

btw...the only way f series #s out number chevy is b/c it includes several different types of trucks (F250, F350, etc.) to chevy's silverado lineup...the silverado is the best selling truck in the US

[**DONOTDELETE**]

Despite what many people say Mercury will not die, there products will change with Ford restructuring plan.
http://www.yenifordmondeo.com/galeri/Mondeo68_b.jpg

[SilverSleeper]

True, although they are probably doing better in every market outside the US