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View Full Version : Nissan to Revive Datsun brand!


Kinabalu
12-05-2002, 12:42 PM
Hey, Saw this at Motortrend website today (Dec 5) that said that Nissan will revive its Datsun brand.
-- Here's the article.

Nissan to Revive Datsun brand
December 3, 2002


Motor Trend
Nissan Motor Co. will revive its old brand, Datsun, at a yet-to-be-decided time as it is an important asset, the major Japanese automaker's president, Carlos Ghosn, said Tuesday.

Datsun was adopted by various Nissan cars in the 1960s, especially those sold overseas, and became a popular brand particularly in the United States. Currently, Nissan uses the brand only for a pickup truck model.

Among other Japanese automakers, Mitsubishi Motors Corp. recently revived its old brand, Colt, for a new compact car model.

With regard to Japan's protracted economic slump under deflationary pressure, Ghosn, who is credited for Nissan's rapid revival from management difficulties, said Japan can maintain strong economic growth in the long run if it can make better use of its strengths such as ample assets, infrastructures and the high quality of laborers.

TroopaFanatic
12-05-2002, 02:37 PM
I don't see how they're gonna ressurect Datsun. Hopefully they don't revive it as a model. Datsun deserves better than to just be the "Nissan Datsun". At the same time, Datsun shouldn't just be Nissan's answer to Scion either.

bto
12-05-2002, 02:41 PM
Sports cars bramd!

hoss
12-05-2002, 03:23 PM
Not sure how I feel about this...seems like it could prove to be a huge distraction and could lead to trouble. Nissan only recently managed to salvage itself. Perhaps it should focus on maintaining/improving it's current level of success. In addition, Infiniti, although it seems to be heading in the right direction, could probably use a little more TLC as well.

Jawad
12-05-2002, 04:14 PM
This topic is being discussed over at Nissan Past, present forum. I will lock this soon.

fatddyslam69
12-05-2002, 05:54 PM
just as MITSUBISHI revived COLT, in JAPAN, i believe NISSAN will revive DATSUN for only JAPAN.....is this right? or totally wrong? lol http://forums.freshalloy.com/ubbthreads/images/icons/grin.gif http://forums.freshalloy.com/ubbthreads/images/icons/confused.gif http://forums.freshalloy.com/ubbthreads/images/icons/confused.gif

M_TYPE_X
12-05-2002, 09:42 PM
One could argue that Infiniti is a distraction as well. I know what Lexus and Acura are, but I only know Infiniti as defined on any given day by the Nissan USA marketing team.

Datsun should be sport compact and sporty coupes if they do go ahead with it.

http://forums.freshalloy.com/ubbthreads/images/icons/smile.gif M Type X http://forums.freshalloy.com/ubbthreads/images/icons/smile.gif

hoss
12-06-2002, 05:29 AM
</font><blockquote><font class="small[/img]In reply to:</font><hr />

One could argue that Infiniti is a distraction as well. I know what Lexus and Acura are, but I only know Infiniti as defined on any given day by the Nissan USA marketing team.

[/QUOTE]

I totally agree, which is why it seems silly for nissan to give itself another distraction until Infiniti is as thoroughly defined as Lexus and Acura.