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Thread: Infiniti Owners: Stereotypes vs. reality

  1. #1
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    Infiniti Owners: Stereotypes vs. reality

    I have been selling Infinitis for almost 10 years and recently began selling Audis. I have a customer who decided on a 2013 Audi A4 2.0T Premium Plus over a similarly equipped G37 Journey Sedan. Her reasons for choosing the Audi over the Infiniti surprised me (especially about the G37 having "too much power" [Too much power?! Is there such a thing?]), but she also said she didn't fit the Infiniti owner image.

    So just what is the Infiniti owner image? According to her, Infiniti buyers

    1. Are too showy.
    She didn't like the illuminated kick plates and stitching on the seats with Infiniti logos, and she figured these items were geared more toward "look at me" personalities.

    2. Are boy racers.
    The cars are fast and look fast, not more settled and understated like Audi vehicles. If she were younger and a guy she may have chosen the G37.

    Am I biased toward Infiniti vehicles? Yes, in most cases. I'm familiar with them and like them, so selling them is easy for me. And I even had an Infiniti when I was selling Mazda vehicles back in the day.

    But do I fit that stereotype? I don't think so. I'm a guy, yes, but I'm not the young boy-racer, flashy type.

    The typical G37 6MT Coupe buyer will be different from the G37 Sedan buyer and the JX35 buyer, but do you think there are some generalizations that apply to Infiniti buyers?

    Do you fit the generalizations?
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  2. #2
    Senior Administrator palmerwmd's Avatar
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    I do think some generalizations for Infiniti buyers hold true:

    - We tend to be sport and driving oriented. In this I think the Infiniti vs Lexus split matches the BMW vs Mercedes split.
    - I also think for the price of the car we may be slightly less affluent than equivalent price Lexus and BMW buyers. How so? I am convinced we are more oriented otwards being "Car people". Such folks will be usually willing to put a bigger percentage of their income to their car than others. As an opposite example it has been said in Decades past in Europe that MB are for folks who have money but are not necessarily into cars. Whereas BMW was for folks who are into cars.

    Now with MB's increasing sportiness that may have changed a bit but I think you guys get my meaning
    "In the end we all just play the roles given us... Sometimes they dont fit so well,... but I guess we make do."

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  3. #3
    Administrator mcrewsQ's Avatar
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    i would agree that audi is a more subduded look. at least thru the base line of models.
    and i agree w fred on the infinit to lexus comparasion
    Mark

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  4. #4
    I've always felt Infiniti's were more of a driver's car - a budget BMW if you will, that won't need constant (and expensive) maintenance & repairs.
    Lexus has always had more of a lux car slant, MB alternative so I have never been particularly attracted to them.
    Audi has put out some really nice high end stuff, but the A4 & A6's have never done it for me.


    Not sure how she could consider lighted sill plates & seat stitching "look at me" stuff - it's all things no one sees unless they are getting in the car !


    As for being too fast - like being too rich or too thin of having too much manhood - thar just ain't no such thing as too much
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  5. #5
    I think the lady is right (except about the power part). Infinitis, like BMW's amd M-B's, are often seen as being for more aggressive, show-off type personalities. How many times have you been blown off the road by one of those cars compared to a Ford Fusion or Volvo S60? They're definitely more youthful cars, and their advertising reinforces that image.

    Audi has cleverly shaped their own image, too, though - their cars are performers without screaming it, so A4 and A6 owners can have that performance without the boy-racer baggage of G.
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  6. #6
    I suppose we are generalizing. It comes down to perception. Your own plus what you believe others may think.
    I'm with Mike D in that the Infiniti is a budget BMW especially when you consider longer term costs.
    I would put Mercedes, BMW, Jaguar, and now Lexus into the upper ends of my perceived status. Then comes Audi, Infiniti, Volvo, and Acura. So in this womens case she wants to come across at the water cooler as a reasonably successful business type without pushing it. Probably similar reasons to why I chose Infiniti.
    Then again chicks dig Audi's and Volkswagens. I'd bet in the lower to mid-levels Audi is close to 70/30 women to men and Infiniti the opposite.

  7. #7
    Administrator mcrewsQ's Avatar
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    The base audis have very simple, boring lines which appeal to women. the new lineup of infiniti has alittle too much swoop.
    Mark

    2002 Q45 Sport:
    255k, IMPUL body kit, Parrot MKi9100, 05 headlamps blacked out w/ AAC Halos,Catz Zeta ballast boost on HIR high beams, Infiniti rear spoiler, rear upper window spoiler, 245/50/ZR18 tires, modded BMW 5 series hid fog projectors, burtman piano finish dash kit, X-pipe, removed rear muffler.Kenwood 150w powered sub.
    1999 XJ8 Jag VP 120k miles sold
    2007 Kia Sportage V6 LX

  8. #8
    The stereotype here is that guidos drive them, esepcially Gs. However, I almost always see a 40-something professional behind the wheel, and lots of women at that.

  9. #9
    Stereotype = Guidos = Italians? I took a leap but I'm sure I misunderstand. This must be a local term??

  10. #10
    It started as a racial slur toward Italian Americans many decades ago, then evolved into a slang identifier for metro-NY Italian Americans who live an overtly macho, extroverted life style. It has since evolved into an overall image similar to the aforementioned, but not limited to those of Italian descent. On other car chat forums, this joke shows up over and over. However, in reality, maybe 10% of the Infinitis that I have seen in the wild are driven by these types. The rest are just your average professional/family person.

  11. #11
    I think part of the image derives from modding. You seldom ever see an Audi, Lexus or even BMW with mods, but modded G's are everywhere - dropped, big wheels, exhausts, etc. That's why I say the stereotype isn't far off - young buyers like the Infiniti (especially the G), and they give it that image when they customize them and make them "look-at-me" cars.
    If someone blows up a school with a bomb they go after the bomber ... if someone shoots up a school they go after the gun.

    A privilege is just a right that has been taken away by government.

    Political correctness is cowardice wrapped in a lie.
    ________________________________

    2013 Acura RDX Tech, 30% tints, hardwired Escort 8500 X50

    2011 Infiniti M56, 30% ceramic tint, hard-wired Escort 8500 X50, LED cabin and trunk lighting - traded!


  12. #12
    Well, true Italian pizza is awesome. It's a pie, not a flat cylindrical object. And, they do make the Lambo and other awesome vehicles. If they take a liberty or two with an Infiniti I'm ok with it.

  13. #13
    Senior Administrator palmerwmd's Avatar
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    Quote Originally Posted by Indemand View Post
    Stereotype = Guidos = Italians? I took a leap but I'm sure I misunderstand. This must be a local term??
    Think "Jersey Shore"
    Those guys are caricatures of Guidos.
    "In the end we all just play the roles given us... Sometimes they dont fit so well,... but I guess we make do."

    Dont forget MultiMedia forums!!
    http://www.freshalloy.com/forumdisplay.php/55-Multi-Media-Forum

    2x91,92,94 Q45s, 2x 350Z, 1x 240SX w/ SR20DET, 1x Sentra SER SPEC-V, 2k2 Maxima, 2x03 G35, 09 Maxima, 2k2 Maxima, 2015 XTerra, 2005 Xterra, 2012 Pathfinder,

  14. #14
    The customer who is serious about Japanese quality and reliability, and not charging $2000 extra for every feature on the car, would gone onto Acura or Lexus after consideration/rejecteration of Infiniti.

    What you have is a little lederhosen Naziette. If you want to really dig in, you should ask her why she doesn't pony up for the Porsche
    That's the really hot German brand thesedays.

    But seriously, the current Infinitis aren't particularly attractive and they guzzle gas. Here's hoping the new Qwhatevers are better.
    I myself am interested in the Q50, but am really anxious about the Q60.
    "It's 106 miles to Chicago, we've got a full tank of gas, half a pack of cigarettes, it's dark and we're wearing sunglasses." They're not gonna catch us. We're on a Mission from God. Hit it.

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