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On location in Miami, Florida So we get off the plane in Miami feeling like Batman must've felt before test-driving his Batmobile. We knew we were on a special mission when we "had" to go down there to test drive Infiniti's new 2002 Q45. Not only was Miami's air humid, but redemption was in it. You see, back in 1991 Infiniti's flagship Q45 was ahead of its time. A DOHC alloy V-8 breathing through 32 valves and displacing 4.5 liters with 278 bhp on tap, the car was about serious performance. When you threw in amazing build quality and a plethora of features, there were a few out there who knew how special this car was ...yet the mainstream luxury market for perhaps hundreds of reasons chose the Lexus LS400. As the 90s progressed, Infiniti made the Q45 into a softer and gentler car by adding wood trim, a more conservative front grille, and lots of exterior chrome trim. By then, Infiniti had lost itself and, on top of everything, sales didn't touch the LS400. Still without any collective insight, Infiniti decided throw away the sporty image of the Q45 and released a redesigned 1997 Q45. It was more conservative in nature and resembled more American luxury car than any foreign prestige brand. Besides that, it now had a weaker 4.1 liter engine, less brand equity, and the door handles, radio, and buttons were sourced from the Nissan parts bin. For enthusiasts, there were no reasons left to drive a Q, except that no one else had one. To keep up with luxury car trends, Infiniti eventually added some features to the 99-01 Qs -- Xenon HID lights, the analog clock made it's way back, and electronically controlled suspension. Minimalists offerings but nothing breakthrough. We can only imagine everyone who was responsible must've been a little peeved and embarrassed. Not only did Infiniti sell its soul with the Q45, but all it got in exchange were lessons that came with a price tag that didn't make any sense. It wasn't anyone's fault in particular, but that was part of the problem. In the end, everyone sort of just scratched their heads at the lackluster results, went home for dinner and came to work the next day. But the reality was Infiniti was bleeding at the gut. From an entrepreneurial standpoint there was no reason to even stay in business. The Xterra alone was many times more profitable than the entire Infiniti line. Desperation eventually ushered in new voices, thus a new breath of life at Infiniti. Baby boomer managers had to juice up their ambition and imaginations to grasp new and developing trends in the automotive luxury market. There would be no more attempting to follow the perceived industry leader, Lexus. Infiniti needed to pave it’s own road to success.
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