•1 million unique visitors per month
• 22,000 registered users
• Over 30 active forums

• Affluent (Infiniti brand)
• College Students (Nissan two-door family, economy sedan)
• High School (Nissan economy models/entry level)
• Family (Quest Minivan, Maxima)
• Enthusiast (350Z, G35 Sedan and Coupe, Sentra Type V)
• Truck (Nissan Frontier, Pathfinder, XTerra)
• Luxury SUV (FX35, FX45)

• A strong relationship with Nissan North America
• 4 and a half years in the Automobile Enthusiast business
• Full-time managerial staff
• Full-time staff editors and writers

• New content (including Lifestyles)
• Launch of the FreshAlloy electronic newsletter — Coming 4th Qtr. ‘03
• Launch of the FreshAlloy Nissan/Infiniti Car Club — Coming 4th Qtr. ‘03
• Print magazine launch in 1st half of 2004

• Full-time creative/design team to help with your advertising
• Cost-effective co-branding opportunities
• Many different advertising avenues